GOOD HEALTH NATURALLY
IN HOUSE DESIGN | JAN 2020 -
DIGITAL, PRINT, UI, PACKAGING
CLIENT:
Good Health Naturally has been providing natural health solutions for over 30 years, improving the health and wellbeing of many through nutritional supplements, specialist health coaching, live events, bi-annual magazines and online health news. GHN sells premium products with superior formulations and innovative delivery systems, created for optimum results. These products, along with diet and lifestyle, are the key to health and longevity. GHN also works exclusively with the distributor Wholesale Health.
BRIEF:
I worked in house for Good Health Naturally on a variety of fast-paced briefs and as part of a collaborative, creative team. As a junior designer, I would work in line with the branding on both digital assets and printed materials, from mailers and ads to web banners and photography, and most recently writing some HTML and CSS for our virtual showcase at the Get Well Show. My design work would be in response to our marketing strategies, resulting in generating new business and happy customers.
PRINT & PACKAGING
Design print-ready work would include labels, leaflets and packaging, requiring huge attention to detail with important facts being presented. In addition, I modernised advertisements for both external and internal magazines as well as new editorial layouts. I generated business through printed mailer campaigns with a high ROI and worked on any other visual collateral for both GHN and Wholesale Health.
UI & ICONS
Where possible, the team would work to better optimise and automate the site to improve usability, customer experience and generating business. I would work on improving UI assets, such as icons, chat boxes and USP bars, working towards improving our site for better results and keeping consistent with the current branding. The icons would also be pivotal for campaigns and offers, better communicating our USPs and more technical information to our audience.
DIGITAL & SOCIAL
Alongside printed materials, I would continually create responsive web and email banners across our international sites, along with social media assets across our multi-channel and designs for landing pages.
ADDITIONAL WORK
Additional work including roller banners, our new eco-friendly packaging, our amazon storefront re-brand and further mailer campaigns.
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